JDE:
KENCO COFFEE
Helping the brand have a voice and own a moment with their uplifting message on social.
We had to bring "The Morning People” proposition to life and connect this to their Parkrun brand partnership in a way that felt unique and truly British.
The challenge was that Kenco had no organic presence on TikTok or Instagram but wanted the content to feel socially native as the assets they had were too polished to be effective across paid or organic social.
SOCIAL-FIRST CREATOR CAMPAIGN
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SOCIAL-FIRST CREATOR CAMPAIGN ✳︎
THE Longest morning
We brought the debut of Kenco’s partnership with parkrun to life on social. Weaving the brand into the fabric of UK runners and morning lovers' weekend routines. We engaged a millennial audience, changing the perception of instant coffee and its impact on our morning people.
Saturday 21st June was 2025’s longest day of the year.
To create a spike of awareness, we tasked 10 creators to showcase how to make the most of the longest morning ending in a parkrun and socialising with friends. The creators highlight how Kenco has uplifted their morning, encouraging our audience to get active with Kenco and parkrun on the longest morning of the year.
KENCO
THE LONGEST MORNING
RESULTS
Over 160k organic views were recorded across the campaign, with anaverage engagement rate significantly above industry averages on both TikTokand Instagram.
Content generated a 3%uplift in brand awareness and ad recallover 7% above industry benchmarks. Paid views reached almost 92 million on Meta alone, over 37% higher than estimated, whilst on TikTok, almost 30% moreimpressions were driven than planned.