PREM
RUGBY
CONTENT THAT CONNECTS
We are Premiership Rugby’s lead marketing agency, retained by them as a strategic and creative marketing and social media partner.
We launched a new look for the league and introduced a new generation of fans to one of the UK’s oldest sports.
&
Bringing the sport
to new fans on social
We are the lead marketing agency for PREMRugby, connecting the sport to younger, diverse fans online.
We built a full-funnel campaign — social, digital, print, in-stadium — powerful enough to deliver a record-breaking sell-out and introduce one million new 16–34-year-olds to the sport.
Connecting to culture
In the lead-up to the final we ensured the Premiership Rugby social accounts were not only engaging the core rugby fans but were starting to connect with younger non-rugby fans. We did this through a strategic effort to connect to online culture, trends and social moments, making rugby relevant to people who had never been to a game or watched the sport on TV.
THE IMPACT
Our work was so successful that we were able to sell out the final in record time and have introduced 1 million new young people from 16-34 years old to English and Premiership Rugby.
Building out from The Final, we helped launch their exciting new rebrand for the 2025/26 season – with the brand-new brand identity under a new name and logo, PREM Rugby.
We transformed the league’s social presence, tapping into culture and trends to reachpeople who’d never watched rugby before:
All tickets sold out six weeks early.
Ticket sales up 50%, peaking at 85% higherthan 2024.
TikTok engagement up to 15.6% — six timesthe benchmark.
Over one million new 18–34-year-old fans.